Unternehmerischer Lizenzstrategien Betriebswirtschaftslehre Technologie Innovation PDF 0bd58afdb

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Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) PDF




: Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824402246 | Date : 2013-11-27

Description :

PDF-9feb3 | Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte…. Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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Tourism Marketing Developing Countries Stereotypes PDF A9ba6c69d

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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East PDF




by Eli Avraham : Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

ISBN : #1137342145 | Date : 2015-12-06

Description :

PDF-95885 | Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists …. Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East


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[Pub.34BzX] Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East PDF | by Eli Avraham


Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East by by Eli Avraham

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Social Media Strategist Successful Management PDF 1a0b919a4

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The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) PDF




by Christopher Barger : The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)

ISBN : #0071768254 | Date : 2012-01-10

Description :

PDF-cf467 | Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”―George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Socia… The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)


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[Pub.69vuU] The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) PDF | by Christopher Barger


The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) by by Christopher Barger

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Predictive Analytics Data Mining Misconceptions PDF Baf6bc433

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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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[Pub.67Zit] Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF | by S. Finlay


Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) by by S. Finlay

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Digital Context 2 0 Business Strategy PDF 0d3e2db93

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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things PDF




by David Norton : Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

ISBN : #0996941401 | Date : 2016-02-04

Description :

PDF-140b9 | We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first mul… Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things


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[Pub.57Biu] Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things PDF | by David Norton


Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things by by David Norton

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Taking Twitter Strategic Tweeting Business PDF C862539a5

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Taking on Twitter: Strategic Tweeting for Small Business PDF




by Kathi Browne : Taking on Twitter: Strategic Tweeting for Small Business

ISBN : #098304130X | Date : 2010-11-02

Description :

PDF-45cce | Quick reference handbook providing small business owners and entrepreneurs with social media strategies to market their businesses. This guide is designed to quickly get small businessses on their way to using Twitter effectively. Key points are bolded, strategies are explained, and key words are indexed for quick look-up. This guide also explains the strengths and weaknesses of some of the most… Taking on Twitter: Strategic Tweeting for Small Business


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[Pub.07RiJ] Taking on Twitter: Strategic Tweeting for Small Business PDF | by Kathi Browne


Taking on Twitter: Strategic Tweeting for Small Business by by Kathi Browne

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Psychoanalytic Accounts Consuming Desire Darkness PDF Eb767c6da

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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness PDF




by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness by by John Desmond

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Sharing Our Lives Online Exposure PDF B8c11efa8

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Sharing our Lives Online: Risks and Exposure in Social Media PDF




by David R. Brake : Sharing our Lives Online: Risks and Exposure in Social Media

ISBN : #0230320368 | Date : 2014-09-24

Description :

PDF-128e9 | Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society…. Sharing our Lives Online: Risks and Exposure in Social Media


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Sharing our Lives Online: Risks and Exposure in Social Media by by David R. Brake

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Scaling Tail Managing Profitable Emerging PDF Ff7e24ad1

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Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF




by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

Description :

PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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[Pub.48Dyw] Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF | by Seung Ho Park


Scaling the Tail: Managing Profitable Growth in Emerging Markets by by Seung Ho Park

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Consumer Behavior LifeStyle Study Data PDF D4b139189

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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[Pub.11WHN] Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF | by Delbert Hawkins


Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) by by Delbert Hawkins

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